We’ve already mentioned how important eye catching visuals are in your social media campaign, but visual content is also absolutely vital for web design in 2015. With the use of graphics, videos and infographics, you can engage your customers, encourage them to share your site with others and keep them coming back. Although quality written content remains important, clever use of images is also crucial.
It’s a scientific fact that the vast majority of information transmitted to our brains is visual and that people are more likely to retain information which is presented in a visually stimulating way. According to the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand, by marketing expert Ekaterina Walter, visuals get 94% more views than purely text-based sites, and visitors spend 100% more time on websites with visual content. The growing popularity of largely visual social media platforms like Tumblr and Pinterest also bears this out: people love imagery.
All of this underlines the need to present interesting and relevant images and other visual materials alongside your written content. You could do this with a relevant infographic, well-photographed pictures of your products, photographs of the daily goings-on at your business, informative videos, or anything else that will get your clients looking, watching and taking part in the overall visual experience.
Our team of web designers in the North East can help you to incorporate exciting visuals into your site along with well written content, ensuring that you’re optimising your chances of not only attracting customers to your site, but keeping them there. Give us a call if you’d like to learn more about what we can do for you.