SEO continues to evolve at a rapid pace, and with 2016 coming to an end and 2017 just on the horizon, we should be researching the digital marketing landscape for next year. We are doing just that at Web Consultancy, ensuring the search engine optimisation service we offer our clients across the North East and beyond are the very best.
The past 12 months have brought with them a plethora of new SEO trends and many of the popular ones of 2016 shall continue to thrive in the coming year. In the months ahead, there are certain things we should be on the lookout for.
Keywords are still valuable but typing simple words into the search engine will yield results that are just as limited. Today’s consumer market includes people who know precisely what it is they are seeking and the search engines themselves are improving their user intent identification abilities. As such, users are now adopting the habit of full phrases and queries, leading to results being given more effectively.
At one point or another many people turn to Google for answers, why wouldn’t we considering that the internet is the biggest library in existence? In response to our enquiries, Google will usually display the desired data into the search results directly, along with other helpful sites, event information, dates, reviews or even video content.
Structured data markup can assist website owners in obtaining these advanced listings on the search pages. This markup aids search engines in understanding the content on websites, which in turn allows them to display information in ways that are most helpful to users.
While multi-channel and cross-channel marketing sound similar at first, you’ll soon discover that they’re rather unique. Multi-channel just means establishing some kind of presence on more than a single platform. Cross-channel however means that you are taking advantage of numerous channels in an effort to market your brand in an integrated fashion.
Several tools and resources exist to help, but cross-channel marketing is still in the infant stages. Consumers today are more connected than they’ve ever been though, meaning that the demand for high grade cross-channelling will be high in demand throughout the next year.
If there’s one thing that’s reshaped the foundations of SEO in previous years, it’s mobile accessibility. Like many other trends, this one is also growing at a considerable rate, with their being no signs of it slowing down.
The distribution of traffic has been shifting from desktop towards mobile devices, with a host of websites already receiving the majority of their traffic from the latter. While it has already proven to be extremely crucial in SEO efforts, in 2017, mobile optimisation will most assuredly be mandatory.
As a whole, 2017 will be a big year for website performance and online operations, from marketing to selling. Users from all over are becoming even more engaged and connected with the content that they come across. It’s vital that SEO marketers take these upcoming trends into account and add them to the bigger picture. This way, they’ll be prepped for any future challenges.
If you want to work with the very best SEO company based in the North East Web Consultancy is here for you.