Whatever kind of business you run, it is always prudent to keep an eye on the future. When it comes to online marketing it is even more essential, as it pays to be aware of trends before and as they happen. Being left behind can be hugely detrimental to your online presence, but by staying ahead of the curve you can give yourself the best chance of staying ahead of your competitors.
Search engine optimisation is predicted to become about much more than search engines in 2016 as more consumers will be influenced in their purchase decisions by user reviews and comments. This is true up to a point, but it is important to remember that despite the availability of other sources of information Google remains the most popular way to search online, which means search engines are set to remain as important as ever.
It is further predicted that Google’s Knowledge Graph will grow to dominate search results. Put simply, this is likely to happen, and has in fact been a long time coming. When you make a search, Google generates the organic results and also offers you a box to the right of the results containing detailed information of the most relevant item. The aim of the Knowledge Graph is to reduce the number of redundant pages that turn up in online searches and produce the most relevant information immediately.
Industry experts say that no matter how many Google algorithm updates come our way in the future, the key to success will continue to be offering your users the best online experience possible. This is undeniable as the most successful online businesses and professional websites know exactly what their users want. If your website provides the information your site visitors want to see, you will be insulated from the vast majority of Google’s algorithms.
Whatever happens in the future, the importance of SEO is sure to remain a constant. We can help you with every aspect of your SEO and ensure that your website contains quality content. As Google becomes more capable of interpreting intent and value a well structured SEO campaign can help natural promotion and increase traffic and conversions.