Once your website is up and running, it is prudent to stay on top of promotion. Advertising your business can be a major investment, but there are some strategic ways that you can promote your website without investing in an expensive internet campaign. You can leverage the internet and acquire free advertising for your business.
No matter what area of industry you operate in, there are online directories that you can register your business with. Many industry associations allow you to list your business on their website in order to increase your online visibility. You could also consider the use of podcasts. The software to create podcasts is free, and once they are posted on your site your customers can subscribe to your podcasts and download them as soon as they become available.
Online communities involve thousands of people engaging in discussions on the internet. You can join these communities, and by contributing to these discussion groups, you can convey information about your products and services to your customers. You can consider pitching new and interesting ideas about your particular area of industry to your local newspapers and media sources such as radio and television stations. This is an effective way of garnering awareness of your website and encouraging users to visit and check out your services. You could also approach web news sites and arrange for an expert within your company to participate in an interview to promote your website.
There are many organisations that give out awards for products and services. It can be beneficial to research these organisations and submit serious applications. Once you achieve success, you can maximise on the publicity and increase awareness of your site. Many charitable organisations will promote your website when you become involved with their cause and donate your time and resources. You can provide customers with free information about your business and the services you offer. By investing in potential customers you can inspire their confidence in you. You can make coupons available on your website, email them to your customers and encourage them to share them with friends and family.
You can also offer free samples of your products to attract interest and increased visitors to your website. You can register your giveaways with websites that act as a clearing house for free goods and products. Before your give away products for free, you could ask your customers to register their email address or fill out a short survey to facilitate future communication. Finally, ensure excellent customer service at all times. Referral and recommendation are an effective way of securing potential new clients and customers. A consummately professional service can be extremely conducive to every aspect of viral marketing.