If you want to see your website gain a first page place on Google’s search engine you will need to get your keywords right. Gaining a high rank using keyword ranking and organic searches, it must be noted, is a repeatable process, and it won’t give you results 100% of the time. But there are ways of going about it which can be very successful.
So here are a few steps for successful strategies:
Firstly, it’s vital to have a strong website, one that has good navigation and strong content to promote. Do some initial keyword research, either by using keyword tools or checking to see the competition yourself. Pay particular attention to the titles, domains, URLs, type of content, and type of businesses that are ranking.
Not only do specific keywords need to be thought of, but also long-tail key phrases. The more specific the keyword, the more unlikely searcher’s will bounce back to search results thus ranking your website higher.
Its always good to keep your content varied for your chosen keyword. You can include your keywords in blog posts, articles, infographics, videos, product pages, and indexes. Including them in this way will gain you a better ranking as there is a better selection of content for search engines to recognise as something worth clicking on.
What’s just as important is optimising your content. It is advised you optimise it whilst you are creating it, rather than afterwards. You should remember that there are hidden places for keywords, such as image titles.
Publishing and promoting content is important for keyword ranking. A regular influx of new and engaging posts will have a positive effect on the performance of the site. You can also support it with social media, posting links to posts to get people looking and even sharing the content.
Web Consultancy are specialists in providing digital marketing solutions for small businesses. We are very experienced in many areas of SEO and website creation, and have carried out many successful online strategies.
If you require our help with keyword ranking, please get in touch today. We will discuss your business and objectives with you before offering strategy suggestions. There are plenty of different options and your service can be 100% tailored to your needs.