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The enduring popularity of minimal web design

June 8, 2015 by in category News, Website Design with 0 and 0

Minimalism remains one of the most popular and widely used visual styles used by web designers and developers across the world, as it offers many benefits for online use. A minimal website allows visitors to quickly and easily see information at a glance and navigate the website with ease, and it ensures that all the focus is on your important content and imagery rather than on unnecessary elements.

Minimalism is a classic philosophy for designers across many disciplines, so as web design has become more and more important, it’s unsurprising that it is now widely applied to this discipline too. Essentially, the term minimalism applies to design which has been stripped back to its essential elements. It operated on the principle that “less is more”. Its roots can be traced back to the 1900s, and the style has undergone much evolution since then, with designers throughout the decades finding themselves drawn to the style.

Minimal web design involves the creation of a site which does not include unnecessary extra visual features. It can involve the use of negative space, carefully chosen imagery and typography, visual balance, and very simple navigation menus. It will also involve a limited colour palette. A skilled designer will ensure that a minimal site is not boring or stark, but instead perfectly balanced, elegant and beautiful. Minimalism often takes more careful planning than other forms of design, as it is so important to get the visual balance right and ensure that the essential elements are in place.

Whatever kind of style you envision for your website, our skilled and creative web designers and web developers in Middlesbrough can create a custom made site especially for your business. We know how to build a website that strikes the right balance between function and visual appeal, helping to optimise online success for your company and ensuring that your site visitors can easily find what they are looking for.

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