Search engine optimisation (SEO) is important for all types of websites, but if you have an ecommerce site, you may face some unique challenges. The goal of an ecommerce website is to attract new users, retain the attention of existing customers, and make profit for the business, and even small factors could make or break a sale, so it is very important that you have effective SEO measures in place.
Some of the most important steps you can take to optimise your ecommerce site include:
Optimising your product pages. Most of your site traffic will be driven by more general terms, such as “dress” or “shoes”, as many users will not know yet exactly which item they want to purchase. However, many users will be searching for a specific item, so make sure to include long tail keywords such as “blue cotton floral maxi dress”. Content should be as detailed as possible and meta descriptions and title tags need to be carefully considered too. You may wish to include product reviews as these can increase trust and lead to higher conversion rates.
Making sure you have quality product descriptions. It can be a time consuming job to write a unique description for each and every item in your store, but from an SEO point of view, it is essential. Don’t simply copy and paste descriptions from other sites or use the same description for multiple products, as this will just produce duplicate content; instead, take the time to write a description for each one. We promise it’ll be worth it.
Using internal link building. This involves linking from one page within your website to another, and can have a real impact on your search engine rankings. For example, you may wish to link to related products, blog posts about the product, or link to a landing page, for example a page which contains all the items in a specific category or by a specific brand.
We specialise in creating bespoke SEO campaigns and ecommerce website design, and we can create an effective, appealing and optimised site for your business. Our content writing team can also produce unique and interesting product descriptions for your store, ensuring that your customers know exactly what they are going to be buying from you. If you would like our help to maximise your chances of succeeding in the competitive world of ecommerce, get in touch for a chat and find out what we can do for your webstore.