Your website should be much more than a mass of information. The best sites offer a complete visitor experience and produce positive feelings and responses. The various elements of the design need to work together. Getting the mix right can be tricky, but the rewards for doing so are great.
1) Content
One of the most important parts of any website is the content and how well it is presented. Often, the main reason people come to your site is to find information, so you need to make sure it is readily available, easy to access and makes sense. It is essential to keep your content updated and ensure you meet the needs of visitors. Badly presented or hidden content can put people off and also makes you look unprofessional.
2) Space
Good spatial awareness can help your website make the impression you want. You don’t need to fill up every inch of your site with content or imagery. Sites crowded with information can look chaotic – spaces can add depth to what you are presenting and bring attention to it.
3) Colour
Colours invoke different responses and emotions, so need to be considered carefully during web design. Many companies will choose the colour to suit their existing brand identity, so visitors automatically link the site to them.
4) Typography
You can defeat the whole objective of writing good content by presenting it in a bad font that is hard to read. The right font should be legible, communicative, create a professional impression. You also need to take into account the spacing, particularly in terms of leading (space between lines) and kerning (space between letters). Cramped text doesn’t look inviting and is more than likely to send people elsewhere for information.
Remember your website is an important part of your brand identity and that it can and will have an impact on how people perceive you. Our design team will take every one of these aspects into account when creating a website for your company, ensuring that your site visitors will be impressed and informed.