Whether you own a small online webstore or run a major ecommerce enterprise, it is a fact that website traffic successfully drives sales. However, we know that finding ways to increase traffic can be challenging and time-consuming. If you want to focus on increasing traffic to your ecommerce website, there are a few overlooked ways you can do so.
Content is very important for search engine marketing, and it is estimated that 80% of companies use some form of content strategy. You need to create targeted, high quality content to receive results. Focus on concise articles and quality images to swiftly convey product information to your customers. A further way to ensure powerful content marketing is to put your customers centre stage. Seek them out and ask why they like your brand and what benefits it offers them. You can use the information to create authentic and meaningful content.
Video is a powerful way of advertising your products. If you are a clothing or footwear retailer, it is important to give your potential customers a good idea of how your products will look when worn by a real person. Consider using videos to show off your range of clothes and accessories and let your visitors see what they look like on. You can self-host the videos, or you could use a third-party service such as You Tube. The major advantage of YouTube is that it is the second largest search engine behind Google, offering you the potential for mass exposure.
Buying wrong spellings of your domain name is an often overlooked strategy by many online businesses. If you own 50 misspellings and each one receives on average 10 site visits, you will increase your traffic by 500 visits per month and 6000 per year. Online reviews are an effective tool, as roughly 88% of consumers place their trust in the opinions of previous buyers. They are relevant and unique content, they can positively influence the purchase decisions of your customers, and they keep your pages fresh. This will benefit you as search engines love pages that are consistently refreshed with brand new content.
These are just a few of the ways to drive traffic to your ecommerce website, and we can help you with every aspect of increasing your visitors and conversions. Get in touch for a chat about how we can help you make the most of your online store.