Business owners often ask questions like “why is my website not ranking”. You shouldn’t panic though as this is something that you can deal with when you take a smart approach. Having expert knowledge of SEO helps us assist people with this. We can address the problems that might be holding you back.
You need to understand that any business that has recently started up online will not have a high rank at first. Patience is vital in order to succeed. Even knowledgeable people have to put in the time and effort to get where they want to be. There are countless other businesses and websites online competing for the positions too, so you need to be patient.
You might wonder why your ranking is bad; there are many possible reasons for this. It could be something minor or major but you need to deal with any issues.
Your Site Is New
A new website might not rank because Google has not had a chance to index it. This isn’t something you should worry about. It is simple to get indexed and you can manually check whether this is the case. All you need to do is search your domain name after site: for example site:www.domain-name.co.uk.
You Are Ignoring Long-Tail Keywords
A broad match keyword will often have a lot of competition. This makes it extremely difficult to rank for unless your site is old and popular. You should instead consider long-tail keywords.
An example of this would be “bespoke joinery”. You would have a lot of competitors for such a broad term. As a result you should target your efforts more. This could be as simple as “bespoke joinery West London” or even more specific like “bespoke joinery Kensington”. This will make it easier to rank on the first page even when your niche is competitive.
You need to look at all the different possible answers to a question like why is my website not ranking.
One of the biggest reasons a site may not rank is lack of optimisation. You need to look at the website design and responsiveness. There should be enough content on pages for the search engine to crawl through. In addition it is vital you have attractive headings.
The design of your website should be something the search engine bots and site users enjoy. Let’s start with content. You will hear a lot of SEO experts talk about how content is king; this is true. You are unlikely to rank well when it is poorly written. Make sure you use proper grammar, sentence formation, headings, and keywords.
Another area to consider is meta descriptions and titles. Many people overlook them but they can be very important for the click through rate and ranking. The title should be under 70 characters, relevant, and interesting. Meta descriptions should be 120-156 characters and include the keyword.
Page speed is another crucial aspect. You likely know yourself how annoying a slow loading site can be to users, but search engines dislike this as well. It is easy to check website speed with tools like Google PageSpeed Insights. If your pages load slow, optimise them by compressing images and ensuring you have a great design.
There are many more potential reasons why your ranking is poor, including a lack of quality backlinks.
If you are asking yourself “why is my website not ranking” then you should reach out to Web Consultancy. We can assist with this and more through our extensive services. We offer a free site audit so you can see some of the reasons why you may not be performing as well as you hoped.