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The importance of keywords for SEO

May 3, 2019 by in category SEO with 0 and 0

SEO can be a tricky subject with complex things to think about if you are looking to succeed in your efforts. It is vital that you are aware of how to make the most of this, including how to use keywords.


These are words or phrases that people search for when they are looking for something on the internet. It could be for a product like “women’s cashmere sweaters” or a service like “chiropractors London”. Searching for these things will provide you with plenty of options for what you are looking for.

Not only do consumers need to think about these, so do businesses. This way if you have a website, which you absolutely should, you can ensure you appear in the results. Using the right keywords will help you drive more targeted traffic to your business for free. You should be using these the right way so that you can boost sales. It will also help you to get a position on the first or second page of the results.

They Are Still Relevant

Once upon a time, there were countless businesses who would stuff their site with keywords so that they could rank for them. This technique worked in the past but now search engines like Google are more intuitive and will penalise you for it. They can change the way they look at keywords changes with each update.

Avoid Bad Practices

Google nowadays looks at the quality of website content. It rewards those publishing what they consider to be high quality. It better understands human language so that it can provide people with the most valuable results. This includes lowering the ranking of pages with duplicate, short, or thin content.

The introduction of RankBrain has changed a lot. This uses artificial intelligence to understand keywords, process, sort, and rank results. It even looks at user satisfaction through how they interact with results. It recognises low value content when the bounce rate is high.

Be precise

You shouldn’t solely focus on keywords but it is an important area to invest time in so that you can find the best ones to use. Just make sure you don’t include too many in your content. Search engines recognise this and it will also make content harder to read. You also need to make sure you focus on the right area so that you improve rankings and receive quality traffic.

There are some good practices like using keyword research tools to gain insight into trends. Also, long tail keywords are specific and will help you get quality traffic to your site. Putting effort into your keywords can pay off in a number of ways. They can help you gain valuable insights into trends and increase conversion rates. It is also great for search engine optimisation.

The expertise of our team means that we can help you develop a first class SEO strategy. Reach out to Web Consultancy if you would like to know more or discuss your needs with us.

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