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Working out your social media posting schedule

January 24, 2016 by in category Digital Marketing, News with 0 and 0

A great social media campaign can provide a huge boost to your business as well as your SEO campaign. Platforms like Facebook, Twitter and Instagram have millions of users worldwide and give businesses a convenient route to communicate with them, providing potentially golden opportunities that you do not want to pass up.

As with all kinds of online marketing, content is king, so by posting interesting and relevant material on your social media profiles you can give yourself the best chance of receiving those all-important likes and shares. However, as important as it is to carefully create the content you post, you’ll also need to think about when you post it. A posting schedule can play an invaluable role in your social media marketing campaign and make sure you reach the right people at the right times.

To start off with, it’s a great idea to create a posting calendar so you have a solid schedule to base your posting times on. It’s best to disperse posts as evenly as possible rather than flooding your followers with multiple posts every day or leaving long gaps so they forget about you. Every company has different requirements and the volume and frequency of posts will depend on the nature of your business, but sticking to this general rule will help.January 10 image

The next thing to do is to make sure you have the right tools for the job. There are plenty of free calendar templates online which can help you to create your schedule, and many of them are very easy to use. Sites such as Hootsuite will provide you with a social media management calendar and allow you to create an automatic posting schedule, so you can make sure your profiles are always active even when you’re away.

You will, of course, need good quality content to post on social media. By including a mixture of different types of content, you can keep people interested and boost the potential for likes and shares. It’s a great idea to include a combination of evergreen content (that is, content which is relevant all year round) and seasonal or current content, such as news, events, offers, and promotions. Videos, images and interactive content are always welcome and if they’re interesting, funny or informative enough, will be shared amongst users and their friends. Make sure to share relevant content from other social media profiles too, as this can really help to boost engagement.

It often takes a little trial and error to work out the best social media strategy for your business. As you go on you will see what type of content tends to generate the most interest and engagement and will be able to adjust your schedule and your content accordingly.

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