A domain name is utilised to provide identity to internet resources like networks and services with a text-based label that is simpler to memorize than the numerical addresses used in the internet protocols. A domain name could represent entire collections of these resources or individual instances. Individual internet host computers use domain names as host identifiers, also known as host names, which may appear as a component in URLs for internet resources such as websites. In addition, they are also used as simple identification labels to show ownership or control of a resource, websites included.
Companies in the insurance sector can enhance their web presence by opting for a new “.insurance” domain name extension. The generic top level domain (gTLD) is reserved exclusively for verified insurance providers and distributors. The extra security and exclusivity of .insurance can differentiate and increase the online presence of these parties beyond what previous domains offered.
The gTLD .insurance acts as a trusted and exclusive domain name. Compared to .com, it is more secure and has strict eligibility requirements, a comprehensive verification process and an intensified security control method that makes it stand out from the crowd.
Licensed insurance companies, agencies and brokers are all eligible to register one of these new domains. Verification requires proof of some kind, such as a certificate of formation. Registrars review and approve the proof, which is required at the initial registration and every two years when renewal is due. Strict security requirements must also be met by the registrants.
The purpose of the verification process and security standards is to promote more trust in the insurance providers and their websites. Also, the industry-related domain name extension serves to improve a registrant’s search engine rankings and increase its online presence, similar to the purpose of Google Adwords.
A .insurance domain name may be more expensive than the majority of gTLDs, but the added security makes up for it. When it comes to expenses, a one-year registration is roughly around $1,000 plus verification costs, with the re-verification being required every two years. Furthermore, a new domain name requires additional marketing costs. When it comes to hosting, the .insurance domain name must be on the relevant name servers and registrants must comply with enhanced security and operational requirements. Included among these is strong encryption (TLS/SSL), domain name system security extension (DNSSEC) that prevent users landing on malicious sites, authentication of emails and the full disclosure of registrants.
The new .insurance domains are further evidence of the expansion that is taking place on the internet. There are now more gTLDs to choose from than ever before and new ones are being created all the time. They give people more choice when deciding on a home for their website and can offer great benefits like the aforementioned added security.