Making sure that your site is responsive and mobile friendly has become a priority for all businesses. Just over half of all web surfing and searching is now done on mobile devices, and this is reflected in Google now giving higher search return ranking results for sites which are mobile optimised. As well as making your site responsive, it is also important to adjust your digital marketing campaign to make it as effective as possible for mobile browsing.
A recent study has shown that only one in every ten digital marketing ads have been created in a way that’s optimised for mobile viewing. With close to a third of all digital marketing campaigns being viewed on mobile devices, this means that a significant number of businesses are not making the most of their strategy. One of the basic principles of any form of marketing is to make sure the message is conveyed in a way that suits the medium. All digital marketing should be designed and carried out with a strong focus on the platform it will be viewed on.
Our team here at Web Consultancy know the importance of ensuring that digital marketing is designed to suit the devices that will be used by your online target market. We always make sure we understand the demographics and browsing patterns of the audience you want to connect with, guiding you on the proven ways we know will engage them effectively.
The potential for success with digital marketing is as limitless as the internet itself, but you can’t achieve the greatest results simply by having an online presence. Our expert team can help you to get the best results from your digital marketing strategy.