The rise of alternative search engines
August 16, 2015 by simon in category Google, NewsThere is perhaps no market more dominated by large entities than the search engine market. Google reigns supreme, with Bing and Yahoo! following behind. There are other competitors, such as Ask, but these three titans are by far the most popular and widely used. However, there are a number of alternative search engines which are […]
0 0 Read moreA brand new Alphabet for Google
August 15, 2015 by simon in category Google, NewsOn Monday 10th August 2015, Google made the surprising announcement that it was to restructure itself. The move is designed to simplify the structure of the company, making it more transparent to the wider business world and accountable to shareholders.
0 0 Read moreGoogle are in search of an SEO manager
July 17, 2015 by simon in category Google, NewsA suitable search engine optimisation (SEO) strategy is crucial for any online business that wants to achieve success, and even the online giants need to consider their SEO campaign if they want to remain at the top of their game. This includes Google itself. This week, they posted an advert on their careers page indicating […]
0 0 Read moreHow the Twitter and Google partnership will affect digital marketing
June 17, 2015 by simon in category Google, NewsGoogle has recently announced a new partnership with micro-blogging platform, Twitter. Google will now include real-time tweets as part of their search results, as competitor Bing already does. The deal is set to change the way businesses approach their online marketing, and could lead to more time being focused on social media campaigns with targeted […]
0 0 Read moreGoogle’s Pigeon update affects local SEO
June 13, 2015 by simon in category Google, NewsThe latest algorithm change at Google has had a big impact on local search results. The Pigeon update breaks down cities into a selection of smaller neighbourhoods, so businesses need to target local areas rather than the city as a whole if they want to be successful.
0 0 Read moreCould computers exhibit human-like intelligence soon?
May 28, 2015 by simon in category Google, NewsAccording to one of the world’s foremost AI scientists, computers could develop “common sense” and be considered as our friends within the next decade. Professor Geoff Hinton was hired by Google a few years ago to assist with the development of intelligent operating systems. He has stated that the multi-national corporation is on the brink […]
0 0 Read moreGive visitors a tour of your premises with Google’s Business View
May 21, 2015 by simon in category Google, NewsWhen potential clients and consumers search for a particular product or service online, they will not only come across your website, but also your competitors. It is essential for any business to make sure that they stand out in search results and make the strongest first impression. Google has now introduced a new feature to […]
0 0 Read moreGoogle is rewarding sites which are optimised for mobile
April 26, 2015 by simon in category Google, NewsThe internet has completely revolutionised the way we live our lives and conduct our businesses. Thanks to mobile technology and increasing availability of super fast internet speeds in a broad range of locations, we’re now able to discover new restaurants, buy products, book holidays, and do much more while we’re on the go, and the […]
0 0 Read moreIs your site ready for Google’s newest algorithm change?
April 16, 2015 by simon in category Google, NewsGoogle is the world leader in search engine technology and is responsible for getting websites found when people look for specific topics. The company has a great deal of power and can shape the destiny of businesses all around the world. Every now and again they re-evaluate how they rank websites and what things are […]
0 0 Read moreEU ruling gives internet content the “right to be forgotten”
April 11, 2015 by simon in category Google, NewsThe European Court of Justice has ruled that Google must remove any links that lead to content which may be ‘irrelevant, inadequate or no longer relevant’, otherwise they would face a fine. While the content itself is not deleted, the links that appear in the search results will be.
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