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Digital marketing trends on the horizon

May 12, 2015 by in category Digital Marketing, News with 0 and 0

The online world is constantly evolving, so it’s vital that your business can keep up with the changes. Your digital marketing strategy could be the factor that makes or breaks your online success. We can offer practical advice, tips and guidance to help your website succeed. Here are just a few of the trends you should expect to see emerging as we move further into 2015.

– Smarter email marketing: Any business that has looked into digital marketing will understand that email marketing is effective, but also needs to stay up to date. Many people are becoming wary of giving their email address out. As a result, businesses need to improve the quality of their content, rather than simply increasing the quantity. By using content that’s relevant to your audience, you’ll increase the chances of generating useful leads.

– Mobile domination: Everyone knows how important it is to accommodate consumers on the go with a mobile friendly website, but this year we may see a mentality shift to ‘mobile first’. Web developers will make sure websites are suitable for mobiles before anything else.

– Conversion rate optimisation high ROI: If conversion optimisation is not already on your agenda for 2015, it should be. CRO is maximising the amount of site visitors who become actual paying customers. By understanding what your visitors want and expect from your website, you can determine what elements of your site produce the highest amount of conversions.

If you would like help with email marketing, content marketing, digital marketing and SEO, we can deliver the solution your business needs. Whether you are starting from scratch or wish to improve your existing business operations, we will be able to create a bespoke package for you.

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