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Reaching out to customers and other businesses online

May 26, 2015 by in category Content Marketing, News with 0 and 0

When you set up your professional website, you open yourself up to a world of opportunity with regard to marketing. Marketing and advertising is crucial for any business, and email marketing has become an invaluable online resource as a result of the benefits it offers in comparison to traditional methods.

Running your own business and simultaneously managing connections takes time and effort, but by structuring a direct line of communication to consumers, clients and other businesses you can dramatically reduce the amount of time and resources you use.

The most common forms of marketing techniques for offline communication are telesales campaigns and printed postal mailings. Every design process involves several time consuming stages, such as edits, revision and printing. Telesales scripts need to be constructed, and sales agents need to dial through cycled call attempts to all of the potential customers and sales leads on your target list. By using email for your marketing needs, you can swiftly produce your copy with the use of recurring email templates. A single employee can accomplish weeks of work in a couple of hours.

Online and digital marketing turns short term time frames into an advantage. You can quickly complete a marketing email and reach every name on your target list in an instant. This helps you reduce stock, promote special limited time offers and send real time messages to customers on significant dates, such as birthdays and anniversaries. You are able to talk to your contacts in a personalised manner and establish a sense of familiarity and trust. You can tailor your emails to include specific and relevant content and make an intimate connection.

You can segment your database of customers and send specifically targeted marketing campaigns that help to increase sales conversions. As emails take little time to compose, you can communicate with your customers more frequently and it is recommended that you make contact on a weekly basis. If your email features interesting information and enticing offers, your customers are more likely to forward it to others, which gives you the advantage of a wider reach.

E-mail marketing is undoubtedly one of the most effective ways to implement digital marketing as it enables you to gather accurate tracking information. You can discover how many people opened an email, clicked on the links included and other valuable data. We specialise in helping our clients with every aspect of internet marketing. We are web designers that take an innovative approach to building successful business websites for our clients. We offer free marketing tips, free marketing advice and a comprehensive and professional web design service in Middlesbrough.

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