In 2014, we are well and truly into the digital age and if you own a business, you need a website. Online presence is one of the largest factors that will be a deciding point for potential customers, and for that reason it’s vital that you have informative and engaging content. In this day and age, your business needs to stand out and offer something that consumers will be interested in. To begin your online journey, there are a few things that you should take into account. Here are four handy tips that will help you decide your best course of action.
1) What is your goal?
Sit down and think about it: what is your desired end result? Do you wish to increase the traffic to your site or increase your SEO ranking for better visibility? Are you trying to increase sales by driving your customers? Or do you simply just want to fill your website with interesting, targeted and informative words? Once you have your goal established, it will be easier to get your campaign rolling. A solid plan can help your content marketing objectives align.
2) What type of content is best?
For many business owners that aren’t in the marketing industry, it can be quite confusing to understand what type of content will help you succeed. The answer to this is dependent on your sector. For some, tutorials and guides to processes that your customers may not be aware of will work perfectly. For others, infographics and factual content is more suited. However, with all content you need to make sure that it’s driven and will spark interest.
3) Schedule, schedule, schedule.
Consistency is important, especially if you have regular readers who generally enjoy your content. Regular posting will enable you to effectively cross-promote your content between publishing channels. Don’t get too worried if you don’t have many followers in the beginning. If you produce informative content regularly, they will start to build up.
4) Don’t forget your strategy!
Content is king – but successful content is only as successful as its strategy. One of the biggest challenges that people trying to break their business into the online marketing world face is how to effectively promote it. Regardless of how great the content is, without an audience it is rendered useless. What is the solution? Blogs. Over two million blogs are posted daily and the popularity of them has simply exploded within the past five years. With well written, regular blogs, you can build up a reader base and snap up more visitors for your website.
We are dedicated to delivering content marketing like no other for your business and will even create a package to suit your individual needs, regardless of your end goal. Contact us today to see how we can help you win over the digital market.