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The importance of your About Us page

September 16, 2015 by in category News, Website Design with 0 and 0

E-commerce has grown substantially in a relatively short space of time, seeing rising numbers of people using the internet to purchase all kinds of goods, whether it is their weekly groceries, technology or booking a holiday. Whatever you need to purchase, it’s highly likely you’ll be able to find it somewhere online.

The rise in e-commerce has had a huge impact on web design, leading to sites being created with more and more useful features for customers. These are all designed to help them have a better experience because happy browsers are always the most likely to make a purchase. If the website design does not make searching for, looking at and purchasing easy people can quickly head elsewhere.

One thing businesses need to keep in mind is that there is an inherent risk with shopping online. Even with large well established companies people will always have security in mind and take care when entering their details anywhere. This means that they need to provide the best level of service and put their customers at ease. One way to do this is by having a high quality About Us page.

This section is designed to help businesses provide their customers with more information, including their philosophies, aims and what they can do to ensure each customer has a great experience. This page should be written with care because it is your opportunity to explain to customers why they should trust and work with you.

About Us pages should be clear, whether you only use one or have several of them linked together to provide lots of information. You need to avoid making them look cluttered as this could put people off and reflects badly on your company. Well organised information looks better and encourages people to read. You should also remember to include important information in the first few paragraphs; this ensures that even if people only read a little bit they still get the vital points you want to make.

Modern shoppers don’t tend to blindly buy from websites where they can’t find more information about the company. This means you should have it available and easy to access. Making sure your contact details are clear and accessible is also wise because it shows you want people to start a conversation with you.

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