Instagram is one of the most popular and exciting social media sites, giving you the ability to share images and videos. With more than 300 million users throughout the world and over 70 million photos and videos added each day, it is clear that it also has the potential to attract and interest a huge audience for your business. Instagram could make a valuable addition to your marketing campaign as long as it is used in the right way.
Many major businesses have already recognised the potential of Instagram and are making the most of it, using shots with clever compositions, interesting imagery and relevant hashtags so that users can easily find what they are looking for. Instagram have also introduced verification badges for certain business pages, increasing the trust between consumers and businesses.
One great way to use Instagram to your advantages is to use seasonal hashtags for your pictures. At certain times of the year, millions of users will be searching for tags such as Halloween, Christmas, Easter and Valentine’s Day, so by uploading some eye catching imagery depicting your special seasonal offers, hints and tips for throwing a successful celebration, or quirky photos showing your office’s seasonal decor, you can catch the eyes of plenty of new customers. Visuals can be an extremely powerful tool for drawing people in and capturing their interest, and Instagram gives you the opportunity to do so.
As with any other social media site, great content is key to creating a successful presence on Instagram. With the right balance of interesting photos, relevant and well-placed hashtags, and unique personality, you could reap great rewards, particularly if your company is of a visual nature.