Web Consultancy understands how important it is in making sure you implement the best digital marketing strategy. We specialise in making sure your business is benefitting from the best possible online presence. We offer a range of services which boost your business image, including website design, Google Adwords, and Search Engine Optimisation (SEO).
You are probably wondering “what is SEO?”. Well, the optimising is crucial if you want a successful online presence and a high search engine ranking. If implemented correctly, it ensures that your website is at the top of search engines, such as Google, Bing, and Yahoo.
One of the most important factors in SEO is making sure your content is high quality. For this content to be found, you must understand what factors in good content. Things like having the right keywords, links, images and information all help in getting your site to the top of that search.
Understanding what keywords need to be included in your site means that you have to know your audience. Doing some thorough research on your competition, and what your audience search for, is very important. This way you can see why other sites are gaining a higher search ranking than you.
Making sure your keywords are relevant to the content you have provided is essential; otherwise search engines will not recognise this information as being trustworthy. Other less obvious factors for keywords are actually making sure you have different variations of them. Keep in mind that people will search for your content differently, typing different things into the search engine. If you cover various bases your content stands a better chance of being discovered.
Another feature that must be considered for ranking, not so much for when the search engine is ‘crawling’, but for when people are looking for the most trustworthy site; is something called a meta description. This is the brief piece of information you can see underneath a link. This must be accurate and concise information, ensuring it grabs the audience’s attention and creating more website traffic.
These are just a few of the many factors to be considered when thinking about SEO, and they are all very necessary. Many people do not know the extent of what has to be considered in order for your site to be reached. If this is a service you require, please don’t hesitate to get in touch with Web Consultancy. We can provide full advice and services to help with your digital marketing strategy and SEO.