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Archives

Engaging your readers with quality content

November 30, 2014 by in category Content Marketing, News

Every website needs great content to connect with visitors. The narrative you place on your site needs to instantaneously engage the reader. Once you grab people’s attention, you need to hold onto it, and the key to this lies in useful and well-written content that makes an impact and encourages further interest.

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Understanding email marketing

November 29, 2014 by in category Content Marketing, News

With almost half the world’s population owning email accounts, email marketing is one of the key weapons in the arsenal of any respectable marketer. Email marketing allows you to send your message to a wide audience and ensures maximum exposure of the goods, services or company that you are marketing.

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Google make a statement using America’s largest digital billboard

November 28, 2014 by in category News

Google are making a huge statement this week by taking over America’s largest digital billboard. The Mitsubishi Electric screen is located New York’s Times Square, and stretches the length of an entire block – more than 77 feet tall by 323 feet long. The advertisement is set to run until the end of January, and […]

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8 website mistakes to avoid

November 27, 2014 by in category News, SEO

You can spend a great deal of money and invest a huge amount of time in creating a great website, but if you fail to attract traffic it is all wasted effort. Several factors about your website could be hindering its performance or, even worse, driving people away. Below are eight mistakes to avoid making […]

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Using social media for maximum impact

November 25, 2014 by in category News, Social Media

Over the past few years, social media has come to play a central role in our lives. For many of us, logging into Twitter and Facebook has replaced reading the morning papers and switching on the news as a way to learn about the world.

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The psychology of web design

November 23, 2014 by in category News, Website Design

Your website should be much more than a mass of information. The best sites offer a complete visitor experience and produce positive feelings and responses. The various elements of the design need to work together. Getting the mix right can be tricky, but the rewards for doing so are great.

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Using ethical, white hat SEO techniques

November 21, 2014 by in category News, SEO

Search engine optimization (SEO) is one of the key components of any company’s marketing strategy. It is, essentially, a means of improving the content of your website so that it will achieve a high rank on a search engine when a certain keyword is searched for.

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Domain names are 21st century real estate

November 20, 2014 by in category Domain Names, News

What do Arnold Schwarzenegger and McDonald’s have in common? This might sound like the start of a bad joke, but the answer is more of a surprise. Both of them made millions in the same field – real estate – long before they found fame and fortune for better-known reasons. In both cases, they had […]

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Essential design elements for your website

November 19, 2014 by in category News, Website Design

Online marketing has changed a great deal over the years, thanks in no small part to the rise in mobile devices. Web design needs to be much more customer focused than ever before to ensure you deliver the right kind of experience for visitors.

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Avoiding social media mistakes

November 17, 2014 by in category News, Social Media

Social media has revolutionised how businesses communicate with consumers. The internet has also made it very easy for customers to learn more about the reputation of companies before they choose to work with them by doing some simple searching. Building your online presence is very important but you need to remember that any good work […]

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