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OUR THOUGHTS

WHAT WE'VE BEEN THINKING ABOUT RECENTLY

Google named as the world’s most valuable brand

February 3, 2017 by in category Google, News

Google has been named as the most valuable brand in the world. This title comes from the annual Brand Finance, and is based on an extensive consideration of factors related to the top thirty businesses which have a global presence.

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Syncing Google Adwords and Bing Ads saves time

January 25, 2017 by in category Digital Marketing

Google Adwords generates a huge amount of revenue for the search engine giant as well as businesses of every size and shape. It is an effective way to advertise and reach out to a target audience; that is why so many people choose to use it.

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Twitter brings “Buy Now” option to an end

January 20, 2017 by in category News, Social Media

Twitter has confirmed the final date for removal of the “buy now” option for businesses using the social network. Provisional plans to drop the e-commerce element were announced during May 2016, with February 1 2017 being the date that it falls away completely. It has, however, been announced that the “donate now” button will remain, […]

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There are many reasons not to use content marketing

January 14, 2017 by in category Content Marketing, News

The saying that content is king when it comes to promoting your business online still rings true. The internet has transformed buyers, making them far more informed than ever before. As a result they want to see different things from you rather than simple adverts. Now they want you to share content that is interesting […]

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WooCommerce is ideal for e-commerce start-ups

January 9, 2017 by in category Website Design

The best thing about WooCommerce by far is the sheer number of extensions and themes that are available to you. This presents you with a substantial amount of choice, in terms of technical, logistical and functional requirements for your e-commerce site. Perfect for online shopping websites of any kind, WooCommerce website design is the way […]

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Understanding the UK E-Commerce market

January 3, 2017 by in category News, Website Design

Let’s be honest about it – by now you already know how important it is for a UK business to have an online presence. What we would like to do is spend some time looking at the exact reasons why you and your business need to be online and – perhaps most importantly – the […]

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Can less lead to more with your website design?

December 28, 2016 by in category News, Website Design

At the start of a New Year it’s always fun to look at what new fashions, trends and styles are likely to become popular over the next twelve months. Whilst this is usually something done in regards of clothing and decor, website design is certainly not excluded from it.

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SEO trends to watch out for in 2017

December 21, 2016 by in category News, SEO

SEO continues to evolve at a rapid pace, and with 2016 coming to an end and 2017 just on the horizon, we should be researching the digital marketing landscape for next year. We are doing just that at Web Consultancy, ensuring the search engine optimisation service we offer our clients across the North East and […]

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The increasing importance of digital security

December 14, 2016 by in category Miscellaneous, News

The subject of digital security is, looking at news and current events, highly likely to be a dominating one in 2017. Without going into the details it would be fair to say that most of us are aware of a number of high profile, international incidents of late involving digital security being breached with major […]

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How to take full advantage of online marketing methods

December 7, 2016 by in category Digital Marketing, News

Trying to pinpoint the best ways to market your company on the web can be massively demanding. There are countless ways as to how everyone’s attention can be grabbed, but unless you are aware of how to go about this, standing out can be near impossible. There’s no need to fret through, as there are […]

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