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Category: Digital Marketing

Why your business should be using Instagram

May 2, 2017 by in category Digital Marketing, Social Media

Here at Web Consultancy we especially know how important all social media platforms are. Not a lot of businesses have much focus on Instagram, but why? It generates around 120 time more engagement per follower compared to Twitter and Facebook put together! This blog post is going to tell you a little bit about why […]

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Syncing Google Adwords and Bing Ads saves time

January 25, 2017 by in category Digital Marketing

Google Adwords generates a huge amount of revenue for the search engine giant as well as businesses of every size and shape. It is an effective way to advertise and reach out to a target audience; that is why so many people choose to use it.

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How to take full advantage of online marketing methods

December 7, 2016 by in category Digital Marketing, News

Trying to pinpoint the best ways to market your company on the web can be massively demanding. There are countless ways as to how everyone’s attention can be grabbed, but unless you are aware of how to go about this, standing out can be near impossible. There’s no need to fret through, as there are […]

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The right B2B marketing strategies can provide big benefits

November 15, 2016 by in category Digital Marketing, News

Business-to-business marketing (B2B) is a concept that many are unfamiliar with but it can be a useful tool for any company. This type of marketing involves organisations selling their services or products to other establishments rather than directly to a customer. It can be highly profitable but there is also a lot of competition between […]

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Using the right tools in internet marketing

November 8, 2016 by in category Digital Marketing, News

Attempting to find out the best internet marketing strategy can be quite the challenge. Right away you will see there are numerous ways to attract the public’s attention. Without proper execution of these strategies though, building a considerable online presence can seem impossible. It is important to explore the options, the benefits they can offer, […]

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E-mail marketing evolution and how it should be used

October 18, 2016 by in category Digital Marketing, News

One fact that many people find surprising is that the very first e-mail dates back 46 years. These days people check to see if they have received e-mails on a daily basis, if not more frequently. The channel is a highly cost-effective way to communicate after-all.

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How has the internet helped businesses to grow?

October 4, 2016 by in category Digital Marketing, News

It is rather difficult to think about how any business can function in the present time without the practically limitless potential of the internet. The internet’s development has extensively changed the day to day activities of a company. This includes how they communicate with one another and their target audience.

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The prosperity of digital marketing

August 19, 2016 by in category Digital Marketing, News

Digital marketing is an umbrella term for advertising via devices connected to the internet. The astounding development which has occurred since the 1990s and 2000s in the field has drastically changed how brands and businesses use technology and the digital landscape for their own needs.

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Digital marketing tips for small businesses

August 11, 2016 by in category Digital Marketing, News

Many small businesses misunderstand digital marketing and view it as an alternative to traditional advertising. This may be true in a number of cases but it is better to approach it from the perspective that it is an extension of your traditional strategy. The only difference is that you are utilising different tools.

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Add presence to your business

July 26, 2016 by in category Digital Marketing, News

Advertising is something that has come a long way and has withstood the tests of time, constantly evolving to meet the needs of the current generation. Today, one of the most well known forms of online advertising comes in the form of Google Adwords.

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