eBay is one of the world’s most popular online auction sites and is widely used not only by people who wish to get rid of their unwanted items, but also by professional and amateur sellers looking to run their own ecommerce business. However, with the emergence of new apps and the explosion in mobile technology […]
Black Friday, which is set to fall on the 27th of November this year, is one of the biggest shopping days of the year, with purchases set to top £1 billion in the UK alone. Of course, many consumers will be making their discount purchases online. For e-commerce businesses, this is one of the most […]
As we head into November, retailers all over the country are thinking about tailoring their digital marketing campaigns towards the large and lucrative Christmas market. Here are some of our tips to help you make the most of your strategy so you can attract maximum traffic this festive season.
New research into viral emotions has revealed the power of content and the ways it can tap into people’s emotions and affect internet marketing campaigns. Specifically, the data reveals that positive emotions can significantly impact people’s responses by encouraging them to care about content and subsequently share it with others.
Porsche are adapting their digital marketing so that it satisfies their content management strategy. By taking a newsroom mindset and expanding their footprint in the channel they hope to meet the needs of their target audience to a much higher standard. Additionally, the tactic will allow various departments within the company to create and deliver […]
People today have more choice than ever before when it comes to finding products and services online, and we are all likely to do a little research on a company before we decide to splash our cash on their product or service. One of the ways consumers conduct research is by looking at online reviews […]
Marketing is important for businesses to engage with their audience and gain customers. Business owners are always looking for the most efficient ways to market themselves to potential customers, with e-mail proving to be the most popular and preferred method.
Digital marketing is so broad that it can be very easy to get confused when deciding which aspects should be an integral part of your strategy. Trends can change very quickly, so businesses can end up spending a lot of money trying to keep up if they are not careful. Before rushing in and accumulating […]
Augmented reality, where our physical reality is augmented with computer-generated input, is becoming increasingly popular. Augmented reality technology can help a person receive extra data about the world around them, and even help them to interact with the world in a unique manner. Google Glass is one example of how augmented reality is becoming a […]
Marketing has been moving more and more towards the digital realm for several years as companies look to take advantage of the extra exposure it offers. Now both large and small businesses use the medium to attract customers and capture their interest. The five biggest challenges of online marketing at the moment are: