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Category: Digital Marketing

Use strategic email subject lines for dynamite digital marketing

August 13, 2015 by in category Digital Marketing, News

When it comes to digital marketing, emails can play a huge part in the number of people you are able to reach. There are many ways to ensure digital marketing has a positive impact, such as targeting your emails to individual recipients and ensuring your product and service information can be easily read and absorbed. […]

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Getting to grips with your online marketing

August 6, 2015 by in category Digital Marketing, News

Digital marketing has come a long way in a very short space of time. Those of us who have been using the internet for a few years can no doubt remember generic, badly written spam adverts hitting our email inboxes, and annoying pop up ads disturbing our web use. Now, things couldn’t be more different.

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Marketing methods that maximise your chance of success

July 29, 2015 by in category Digital Marketing, News

In the world of digital marketing it is not uncommon to occasionally feel overwhelmed by ever-evolving strategies. It does not matter if you are at the beginning of your business venture or if you are an established entity; there is a constant influx of new information, methods and tools with no guarantee that they will […]

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Facebook is not fading away

July 22, 2015 by in category Digital Marketing, News

It’s fair to say that the two best known social network platforms in the world today, Facebook and Twitter, are an important presence in many of our lives. Facebook alone has 1.4 billion active daily users, which translates to around 15% of the population of the planet. In the UK alone, we have the second […]

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Facebook is changing how it charges its advertisers

July 15, 2015 by in category Digital Marketing, News

Facebook is no stranger to being used as a playground for digital marketing. If online marketing is pursued correctly on the popular social media site, a brand or product can explode in popularity quite quickly. For this reason, many companies choose to buy advertisements on Facebook, hoping to tap into the hundreds of millions of […]

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Re-evaluating your digital marketing

July 8, 2015 by in category Digital Marketing, News

The world of digital marketing is hectic, with changes occurring almost constantly. For marketers this creates many challenges; as soon as you think you have a strategy firmly in place, the playing field can change and you need to start all over again. It is very easy to feel you are constantly having to catch […]

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More is not necessarily better when it comes to email marketing

July 1, 2015 by in category Digital Marketing, News

Email marketing can be a highly effective strategy for brands and businesses, but it needs to be handled in the right way if you want to experience maximum benefits for your business. One key factor is frequency – you don’t want to bombard your target audience with emails several times a day, but you don’t […]

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Turn site visitors into paying customers

June 30, 2015 by in category Digital Marketing, News

Physical retail is undoubtedly driven by branding and interaction. The same can of course be said for digital retail, but another important factor is the traffic generated by search engines. By operating an online webstore you can make sure that you appear in specifically targeted searches and compete with other online retailers. An ecommerce website […]

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Online marketing opens new opportunities for smaller businesses

June 24, 2015 by in category Digital Marketing, News

For centuries now, marketers have been trusting their instincts when it comes to their customers. Now that retail has firmly moved into the digital world there are many marketing opportunities available that are fast, efficient and cost-effective. Digital marketing lets you reach a broader and more targeted audience in a much smaller time-frame than traditional […]

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Time is of the essence for mobile friendly sites

June 20, 2015 by in category Digital Marketing, News

If you have already invested in making your website mobile friendly, the next step to consider may be the optimisation of your pages to ensure they load as quickly as possible. In 2010, Google announced that site speed is an element they take into account when considering search rankings. It is not uncommon for businesses […]

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