Internet marketing can make it easier for businesses to reach out to potential customers. It offers vast savings when compared to other media channels, particularly print and TV. As well as this, the audience is also much wider so you can conceivably achieve more for less investment.
With marketing there is a constant push to find the next new thing, whether it is a way to reach clients, drive traffic to websites or convert interest into sales. Digital media has become more and more integral in these regards as it offers value for money and access to a much wider potential audience. […]
As 2014 comes to a close, it’s time to start planning your marketing strategy for the coming new year. Business is continuously changing along with the speed of technology and, in recent years, firms have had to adapt to the latest developments in online marketing tactics.
Email marketing plays an essential role in modern business, offering a potentially very high return on your investment. However, when people are consistently bombarded with uninteresting or irrelevant messages from email marketing campaigns, they tend to simply unsubscribe. No one wants to go through their emails and find that they’re being spammed, rather than informed […]
The digital era has transformed the way we market and promote our businesses. The availability of thousands of resources and people at the click of a button is not only extremely convenient for clients, but highly effective for businesses too, opening up a whole world of new opportunities.
In these days of digital media, social media has become a central pillar of our lives. From Facebook to Twitter, it has taken just a decade for social media to form such a pivotal point of our lives to the point where many of us can’t imagine going a day without logging on. Marketing campaigns […]
The usage of mobile devices continues to grow, giving companies even more opportunities to attract customers, make sales and be successful. Statistics suggest that these days, more people are using mobile phones to browse the internet rather than desktop computers or laptops. The biggest advantage of modern phones is that the connections are strong enough […]
Networking hours can be great for your business, just by adding a hashtag into you tweet you can connect to businesses, clients and potential customers in your local area or industry. There are many networking hours (tweet-ups, twitter hours, twitter chats) on Twitter, so find your local one, get involved and start networking!